I’ve been a fan of Sturgis since forever, and have family and friends that have been riding there for years now. (All pics are from my dad, c. 1995). Sturgis is about a lot more than the small town of 6,000 or so, it’s about the adventure of getting there and riding the open roads in the parks when you do. While the town itself is a necessary destination, the beauty of the event is in the Badlands, on a Harley, with friends alongside. August 9, 2010 is the first day of the 70th version, expected attendance 500,000, including us.